Product research really paid off this time.  As a writer, I find online writing groups extremely valuable for asking niche questions on writing. I spend a lot of time in Facebook groups, specifically. There are so many experienced writers who give genuine advice. But these groups can also give insights on my business, since it's directly related to writing.  So I searched for posts related to author websites to see what the vibe was. Though I've done extensive research on my

Every business should have one key message that guides all their communications. The problem is, business owners have so much information...